Authority Booster®

by barak | Dec 21, 2018

Leverage the Power of Authority

to Attract More High-Quality Clients and Increase Your Revenue

Building Your Authority is Vital!

The way people select which business to work with has changed dramatically in the last several years. It has become a lot easier to find service providers and potential clients or patients are not choosing the first provider they found.

People are a bit savvier these days, even a bit more skeptical. They want to make the best choice, and that includes checking out the options and comparing them. The businesses chosen are those that look more credible, reliable, skilled or knowledgeable. It is safe to say that if one provider seems to be the authority on his or her specific service, it is more likely that they will be selected over their competitors and they could even charge more for their services.

What Counts as “Authority”

“Authority” is not something granted to someone. It is more like the impression people get that someone is the leading expert in his field or in his area. This impression is created first and foremost by you being the educator and advocate for your audience’s success (the audience can be clients, patients, listeners, etc.)

In order to be the educator and advocate, you need a platform to relay your message, and the type of platform determines the level of authority. While there are other factors, this is by far the more prominent one. One professional can have hundreds of educational videos on his website and YouTube channel, and by that he can be viewed as an authority. Another can have a one minute appearance on Oprah in primetime, nationwide, TV appearance, and be getting better success in being considered an authority.

Here are some factors that translate in people’s minds as an indication for authority:

Media:

Appearing on a known media channel (TV is best, but can be FOX, NBC, CBS or ABC News, to name a few).

Book:

Being a published author is a must – heck, even “AUTHORITY” starts with “AUTHOR”…

Awards:

Industry awards, prizes, plaques and trophies communicate leadership without you having to say so.

Bestseller:

Becoming a bestselling author is the next level up from being a published author.

Profile:

By “Profile” we mean those assets that people can learn about you. It can be your website or social media presence. You need that to have a high “curb appeal”, looking professional and using/ showing the assets mentioned above.

“Authority Takes a Long Time to Build” = False!

True, the conventional building of authority, whether you use a traditional PR agency or do it yourself, can take years and cost A LOT of money, with no guarantee for success.

Some people take few years to write a book. Some decide to do it, but never get it done. Some try to get to know reporters and be featured on the media, but those people are rare and often unsuccessful.

Luckily, we have our Authority Booster® service, that cuts out the time significantly.

Initial Consultation:

Reviewing your profile and assets we will see the plus points and drawbacks and we can recommend a course of action.

(Optional) Website Redesign:

If your website is outdated or generally doesn’t look like that of an authority, we’ll be able to help you transform it to a more appealing and effective one.

Media Placements:

We will get you featured on FOX, NBC, CBS and ABC News – guaranteed! You can use the media logos on your website and marketing tools.

Book Publishing:

We will help you write a book (or write one for you) so that you will become a published author on your field of expertise.

Best-selling Author Status:

We will launch your book the right way and most likely we’ll be able to make the book a bestseller, and you – a best-selling author.

Social Media Consulting:

We will instruct you and hold your hand as to the most effective way to communicate your achievements on social media.

Awards:

There is no better way to announce your bestselling author status than crystal trophies and impressive plaques.

(Optional) Advertising:

We can create Facebook advertising that will promote your brand and increase your revenue, using the assets we created.

(Optional) Reputation:

Online reputation is critical. With no reviews or bad reviews you cannot be considered an authority. We can help you get the coveted 5-star reputation

About Barak Granot

Barak Granot is an bestselling author, speaker, and marketing strategist. Born in Jerusalem, Israel, Barak emigrated to the U.S. in 2007 and became a U.S. citizen. He lives in Florida with his wife and three children.

His ideas and successes led him to be featured in different publications, both as a contributor and as a quoted source.

Mr. Granot was featured on CNN, NBC, FOX, CBS, ABC News, and Huffington Post, to name few outlets.

Barak’s unique approach with regards to dental marketing starts with positioning before marketing is done, and then inserting smart automation features to increase effectiveness.

Barak is working now on his next book, “Authority”.